Tagboard Content Rights UI/UX (2016)
For many businesses, the basic rights granted by social networks to user-generated content is not enough to leverage that content in advertisements, on air, or detached from its original context on the network.
Solution: Add digital publishing tools with Tagboard’s ease of use and market leading social display solution.
- Competitive analysis was light due to the lack of options in the industry, but the main inspiration came from in-house management tools from the major social networks (facebook, twitter, and instagram)
- Customer interviews and surveys for feedback
IA, Task Flows, and Wireframes
- Updated the sitemap to include a new suite of research tools and upcoming products
- Created scenario and task flow sheets for personas
- Created full page wireframes based on task flows
Prototype, Test, and Ship
- Design User Interface mockups
- Created HTML/CSS prototypes to get validation and feedback
- Ship and Track results through Google Analytics