Greenvelope Card Builder (2016)

New data results showed that card creation was increasing on mobile and tablet devices. The desktop experience was responsive, but the admin tools were not simplified for each device.

Solution: Create a new card builder UI to show/hide tools based on use case.

Sketch and wireframe

  • Wireframed the user flows and interactions in more detail
  • Collaborated with the biz-dev to choose a direction that aligns with business goals and success metrics

UI Design and prototyping

  • Collaborated with remote back-end developers
  • Created Invision prototypes to confirm assumtions and user flows


  • Interviews, observations, and task completion
  • Track results